A universal time logging app, that can be used by any company. Once configured with all clients and tasks, the app creates a company specific, easy-to-use, fast time logging experience.
The product that helps deal with anxiety.
User Research Findings
During the preliminary survey I've found out that 90% of respondents don't get help from a therapist nor they are medicated. The demographics of the potential users confirmed to be true to original expectations (25-35, foreigner in Finland). As expected, the majority would be willing to chat about their feelings and problems anonymously. They listen to podcasts and music, they do journaling electronically and would want to have emojis to express their feelings.
However, there were some interesting finds:
• They find gamification secondary and don't see it as a main motivating factor. However, it would be good for seeing their progress in terms of dealing with difficult situations.
• Reading articles about anxiety isn't a common practice, so that section will be substituted with anxiety 101 emergency pieces of advice and help.
Minimalistic login experience with the focus on what's important. Information input flow is divided into small steps for user's attention focus. The primary button (interactive element) is as big as possible to emphasise call to action. UI elements seem to be tangible, even though they are behind the glass screen. To overcome that mental gap I added a change colour animation on click, that represents the result of direct manipulation.
The product-to-user communication is the core of this app. The language tone is supportive, positive and as friendly as possible, giving a relaxed, safe and trustworthy feeling that one would get talking to a friend. User flows have several pop-up windows, reminding that the app cares and exists in order to help.
User research showed that for 87% of the respondents it was difficult to differentiate their feelings when there are more than 5 options, making them spend time thinking, increasing the anxious feeling. (A perfect example of Hick's Law).
Mood states are presented as a funny minimalistic illustrations and each mood change is also indicated with the background colour change. A combination of image and colour is the fastest and easiest way for the user to reflect on feelings.
The colour theme for the app is complementary, utilising the combination of 2 colours and their alternative shades. The colours are chosen based on colour psychology theory. A lavender shade of purple represents calmness and a shade of olive green that represents nature, balance, health, nurturing.
Activities and Feelings
Presented as a grid of icons with titles for clarity, as users might interpret icons differently. There's a possibility to add your own option, providing the user with as much freedom to reflect on their day in as much detail as possible.
There's an option to take a photo/attach image to make the journaling experience as convenient and detailed as possible. Competitor research showed that many users would appreciate this feature. Where there's an image feature there's a voice feature! No need to limit the ways of inputting information.
Navigation icons are animated, getting user's attention. It make's it easier to memoriser their positions and also indicates that they are important.
Minimalistic screen with minimal distractions. The centre point of the screen is mood graph, that helps the user see their mood changes right away when they open the app. According to user research, the most important feature was the way to reflect on their feelings and emotions and be able to monitor progress.
S.O.S button in the central part of the screen gets user's attention right away because of the usege of the negative space.
A interactive left tab menu is convenient for navigation. A familiar interface for a music player.
Very unexpected and interesting fact: the majority of user testers were lefties, that's why the navigation is on the left side of the screen. The tab's location on the screen wouldn't really make a difference for the right-handed
There are small illustrations in the mood graph's bringing back the familiar pattern of reflecting on your feelings with illustrations and colours the user's already familiar with since onboarding.
Stats and Insights
Dashboard and stats screen are an increadibly important part of a mental health app in order to get results people need to have a possibility to monitor their interactions with the app. As for insights, the user research showed that people would prefer to complete short and easy-to-follow exercises rather than read articles.
There are 2 options for the chat: one-on-one and group chat. As i've mentioned earlied the app isn't restricting the user in any means and ways of communicating. There are 2 easy alternatives, making the chatting expericne suitable for everyone.
Users could also add their therapists in the chat in case they would be willing to talk particularly with them.
Exercise that's easy to follow due to the help and communication from the app. Minimalistic design allows users to focus on the circle and clear their mind.
Gamification and Settings
Points and rewards system introduces the feature of gamification. It's a good way to hook new users and make users communicate with the app regularly. The app not only helps solve users' problem, but also provides an additional satisfaction by rewarding their efforts.
For a mental health app it's very important to allow users to include custom notifications. Some kind of their own motivational, encouraging, calming messages (as they are very personal to everyone). The app strives to achieve a friendly and individually tailored connection with each user.
In Finland there is the highest estimated incidence of mental disorders in the EU, close to 1 in 5 are affected.
According to official population statistics, there are 8% of foreigners from the total population, and it keeps growing steadily.
Nowadays problem of anxiety among younger generation is widely spread. There are some apps that provide mood tracking, online psychotherapists, meditation and so on. The niche approach to dealing with anxiety in a very targeted way for a particular age group is not common. Also, there is no certified and trustworthy platform available in Finland in English. For example, Finnish public healthcare provides private access to an online portal dedicated to that problem with some articles and exercises. However, the information organisation is difficult and available only in Finnish.
Objective and Solution
Create an app that would be solely focused on anxiety, providing all different kinds of “services” for English speakers in Finland. For example, mood tracker, possibility to chat with your own therapists or chat anonymously with other users, articles and exercises. All of it in one app. I use the resources provided by Finnish healthcare system, on order to make it trustworthy.